All customers
Northwind· DTC retail

Cut first-response time from 9 hours to under 2 seconds — through peak season.

A fast-growing direct-to-consumer brand replaced a deflection-first helpdesk with Chimes and turned its busiest season from a liability into a proof point.

00%
Resolved autonomously
<0s
First response
00%
Lower cost per contact
+00 pts
CSAT improvement

The challenge

Northwind's support queue buckled every holiday. WISMO tickets drowned the team, refunds slipped past SLA, and seasonal hires couldn't ramp fast enough. The old platform 'deflected' tickets into a help center customers ignored — so everything landed on humans anyway.

What Chimes did

Chimes connected directly to Northwind's order system and began resolving 'where is my order,' returns, and refunds autonomously — taking the actions, not describing them. Buying signals from pre-purchase chats routed to the revenue flow. The self-healing knowledge base closed coverage gaps within weeks.

Black Friday used to break us. This year the queue barely moved — and our refund SLA actually improved.
Director of CX · Northwind

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No credit card to start · AI included · Deploy in hours, not quarters